Ford brand has increased its U.S. sales in March by over 25% year-over-year, which allowed it to achieve also a positive first quarter with a total of 495,924 units (up 1.1% year-over-year).
The all-electric Ford Mustang Mach-E noted 6,614 sales during the first quarter of 2021, however, the monthly result of 2,637 in March was lower than in February. Mach-E stands for 1.3% of the total Ford sales in March (compared to 2.4% in February).
On the positive side, Ford said that “the fully electric Mustang Mach-E turning on dealer lots in just 7 days”, which means that the demand is strong.
Moreover, nearly 70% of the Mach-E buyers are from competitive brands, a thing that always makes manufacturers happy.
Another important note is that the “electrified” vehicle sales hit new record of 25,980 in Q1 (up 74.1% year-over-year). This category includes hybrids, like the F-150 PowerBoost Hybrid, as well as Escape and Explorer hybrids.
Andrew Frick, vice presiden t, Ford Sales U.S. and Canada:
“Ford’s retail sales exceeded 2020 and 2019 sales levels. Our customers are really embracing our new electrified vehicle lineup. The all-new fully electric Mustang Mach-E and the F-150 PowerBoostHybrid lifted Ford’s overall electrified vehicle sales to a record start in the first quarter with sales up 74 percent over a year ago. Our all-new Bronco Sport posted record monthly sales in March and helped power Ford Brand SUVs to their best start in 20 years.”
In terms of production, it seems that the Mustang Mach-E is ramping-up to its record level of over 6,700 units in March. Industry analyst, Matthias Schmidt reports 14,805 Mach-E produced in Q1 2021.
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