Tesla Model 3 secretly snagged by Hyundai for benchmarking

By William Johnson

Posted on March 23, 2023

Hyundai has been allegedly caught benchmarking a Tesla Model 3 by a Twitter user who rented the car out on Turo.

While Tesla is currently in a dominant position within the EV market of the United States, Hyundai hopes to change that in the coming years, and it has introduced a vast number of EVs to take on their American counterpart. Now, it has been discovered that Hyundai has benchmarked the Tesla Model 3 against the upcoming Hyundai Ioniq 6.

The strange saga of the snagged Tesla Model 3 has been outlined in a series of tweets from the Twitter account FSD & Chill. The user describes lending out the Tesla Model 3 through Turo and discovering that it has been taken for testing by a Hyundai employee.

So.. a Hyundai employee just borrowed my 2022 Tesla Model 3 LR (FSD) for a week for “Driving locally”. I kept getting Notifications that all my doors were left open for several days. I was curious so i accessed the Live cam. This is what i see. @elonmusk @WholeMarsBlog @Tesla pic.twitter.com/xAk36OrL2b

— 🤖FSD & Chill⚡️ (@MateenOmair) March 23, 2023

The discovery became apparent when the Tesla owner received numerous notifications that the car’s doors had been left open for an extended time, leading him to look at the live cameras on each side of the vehicle, only to find that it had been placed in what looks like an office building with Hyundai posters on many of the walls.

After looking through the vehicle’s cameras, the Tesla owner allegedly talked with the person they loaned their vehicle to, leading to the discovery that they were a Hyundai employee and the Tesla was being used for benchmarking purposes.

I Pushed for more information and then he finally opened up and said, I’m not really supposed to say but it was being used for Research and Training purposes for benchmarking against the Hyundai Ionic 6 prior to it’s release. He didn’t want me backing out 🫤

— 🤖FSD & Chill⚡️ (@MateenOmair) March 23, 2023

Hyundai was not immediately available to comment to Teslarati regarding the alleged benchmarking, though the imagery from the Model 3’s cameras does seem quite damning.

The Tesla owner notes that the Model 3 was measured and used to compare seating arrangements and its self-driving capabilities against a Hyundai IONIQ 6 sedan, which is hitting U.S. showrooms later this year.

I Pushed for more information and then he finally opened up and said, I’m not really supposed to say but it was being used for Research and Training purposes for benchmarking against the Hyundai Ionic 6 prior to it’s release. He didn’t want me backing out 🫤

— 🤖FSD & Chill⚡️ (@MateenOmair) March 23, 2023

It should be noted that benchmarking is nothing new to the automotive industry and is a key part of how the industry works to improve year over year. As automakers learn from their competitors’ designs, they can learn what works and what doesn’t, as well as what customers really want. This means the market is filled with better consumer offerings and a more competitive market that constantly strives to offer the best.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Tesla Model 3 secretly snagged by Hyundai for benchmarking