Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E, last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs.
Good news: Ford Mustang Mach-E price cuts are working
Ford cut Mustang Mach-E prices by up to $8,100 in February with new finance and lease incentives. New data shows sales are up while inventory is finally dwindling.
The move came after Mach-E sales fell over 50% in January, with only 1,295 units handed over. In February, sales of the electric SUV surged 64% year over year. However, Mach-E sales were down 20% through the first half of 2023 as Ford retooled its plant in Mexico, where the vehicle is assembled.
According to a recent report from data analytics firm Cloud Theory, the price reductions are working.
Ford Mustang Mach-E movement has been “dramatic and immediate,” according to the data analytics company. The weekly movement rose from around 300 to over 1,000, even reaching over 1,800 in early March.
Nearly a month after the price cuts took effect, Mach-E tripled its vehicle-movement share in the EV market, hitting 13.3% from 5.2%.
Cloud Theory highlights that despite reports of cooling demand, EVs are still sought after for the right price.
The bad news
Although the lower prices are working to move inventory, can Ford afford to keep prices lower?
Ford’s Model e electric vehicle unit lost $4.7 billion last year. The company said the rising losses were due to “extremely competitive pricing” and new EV investments.
EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning. Ford is now trimming its workforce by one-third at its Rouge EV plant, where the electric pickup is built, citing slower-than-expected demand.
Despite rising Mach-E sales, Rick Wainschel, vice president of data and analytics at Cloud Theory, told Automotive News there are some “dark clouds” lingering.
Ford’s Mach-E turn rate continues to trail behind the industry average. Even with the price cuts, the Mach-E’s turn rate reached 33%. Although that’s up from 7% before the reductions, it’s still behind the average of 45%.
According to its data, Ford had around 18,000 Mach-E’s in inventory at the end of March. “It’s better, and it’s climbing closer to a more normal rate, but it’s still below the total,” Wainschel explained.
At least one dealer is seeing the results. Doug North, who owns North Brothers Ford in Westland, Michigan, said customers who previously saw EVs as unaffordable are “now coming in and looking at them — and buying.”
Although North considered slowing Mach-E allocation, the price cuts “really changed it quickly.” North explained, “It’s working very well.”
Shifting to more affordable EVs
Meanwhile, Ford is shifting plans from large to smaller, more affordable EVs. CEO Jim Farley said the automaker is developing a low-cost EV platform to keep up with Tesla and low-cost Chinese automakers.
Farley said the company assembled a “skunk works” team with some of the best EV engineers. The team is led by Alan Clarke, a top engineer on Tesla’s Model Y and Model 3.
CFO John Lawler reaffirmed these plans at the BofA Auto Summit last week, saying, “The game will not be fought and won with larger vehicles,” smaller, low-cost ones will win in the end.
According to Lawler, the new platform will have several “top hats” for new, low-cost electric SUVs, trucks, sedans, and vans.
A recent Bloomberg Businessweek report revealed the first models to launch on the platform are expected to be a smaller, cheaper, pickup and SUV. The first model is expected to begin rolling out in 2026 with a starting price of around $25,000.
| 2023 Ford Mustang Mach-E Trim | Previous MSRP | New Starting price | Difference |
| Select RWD | $42,995 | $39,895 | -$3,100 |
| Select AWD | $45,995 | $42,895 | -$3,100 |
| Premium RWD | $46,995 | $42,895 | -$4,100 |
| Premium AWD | $49,995 | $45,895 | -$4,100 |
| Premium RWD (Extended Range) | $53,995 | $45,895 | -$8,100 |
| Premium AWD (Extended Range) | $56,995 | $48,895 | -$8,100 |
| California Route 1 AWD | $56,995 | $48,895 | -$8,100 |
| GT | $59,995 | $52,395 | -$7,600 |
| GT (Performance Edition) | $64,995 | $57,395 | -$7,600 |
Ford’s low-cost EV platform is designed to rival Tesla and low-cost Chinese automakers like BYD. Farley called BYD’s new Seagull, starting at $9,700 (69,800 yuan), “pretty damn good,” as he warned industry peers.
If you’re looking to get a steal on the 2023 Ford Mustang Mach-E while it’s still in stock, we can help you get started today. You can use our link to find deals on the Ford Mustang Mach-E at a dealer near you.
Thanks for making me to gain new ideas about pc’s. I also contain the belief that one of the best ways to maintain your laptop computer in perfect condition is a hard plastic-type material case, or shell, which fits over the top of your computer. A lot of these protective gear are usually model distinct since they are made to fit perfectly in the natural housing. You can buy these directly from the vendor, or via third party sources if they are intended for your laptop, however don’t assume all laptop will have a cover on the market. Yet again, thanks for your recommendations.
delta force novalogic wont work on windows 8
There are certainly a variety of particulars like that to take into consideration. That could be a nice point to deliver up. I supply the ideas above as common inspiration however clearly there are questions just like the one you deliver up the place an important factor can be working in trustworthy good faith. I don?t know if finest practices have emerged around issues like that, however I am sure that your job is clearly recognized as a fair game. Each girls and boys feel the influence of only a second抯 pleasure, for the remainder of their lives.
Magnificent items from you, man. I have bear in mind your stuff prior to and you’re simply too excellent. I really like what you have bought right here, certainly like what you’re saying and the way in which wherein you assert it. You make it enjoyable and you continue to take care of to keep it sensible. I cant wait to read much more from you. That is actually a great website.
This is a topic I’ve been curious about. Thanks for the detailed information.
generic lasuna – diarex usa cheap himcolin generic
purchase besifloxacin without prescription – order sildamax online cheap purchase sildamax
order generic neurontin 600mg – neurontin 800mg us order sulfasalazine for sale
brand celebrex 100mg – flavoxate tablets buy indomethacin 75mg capsule
buy mebeverine pills – buy etoricoxib 120mg pills buy pletal cheap
buy diclofenac 100mg generic – aspirin pills aspirin medication
brand rumalaya – cheap rumalaya online buy generic endep online
pyridostigmine 60mg oral – buy imitrex 25mg generic buy imuran
how to buy diclofenac – purchase nimotop cheap nimotop sale
oral meloxicam 7.5mg – order rizatriptan 5mg without prescription generic toradol
trihexyphenidyl buy online – voltaren gel where to purchase how to buy voltaren gel
order omnicef 300 mg without prescription – oral clindamycin buy generic clindamycin over the counter
buy accutane 40mg generic – buy accutane sale deltasone 10mg usa
buy cheap generic permethrin – buy benzoyl peroxide without a prescription retin over the counter
cheap betamethasone 20gm – buy differin benoquin online buy
metronidazole 200mg generic – buy flagyl without prescription buy generic cenforce
order augmentin 375mg for sale – levoxyl pill cheap synthroid 75mcg
buy cleocin online – buy indocin 50mg pills purchase indocin pills
where can i buy losartan – brand cozaar 25mg cephalexin 250mg price
order eurax without prescription – order generic bactroban ointment aczone order online
provigil usa – brand modafinil 100mg pill meloset 3mg
zyban 150 mg canada – buy generic shuddha guggulu order generic shuddha guggulu
capecitabine 500 mg over the counter – mefenamic acid generic order danazol 100 mg online
buy prometrium 100mg generic – ponstel sale purchase clomiphene without prescription
order generic norethindrone 5 mg – order lumigan for sale cheap yasmin
yasmin over the counter – arimidex 1 mg oral purchase anastrozole sale
プレドニンジェネリック йЂљиІ© – г‚ўгѓўг‚г‚·г‚·гѓЄгѓі гЃ®иіје…Ґ г‚ўг‚ёг‚№гѓгѓћг‚¤г‚·гѓі жµ·е¤–йЂљиІ©
г‚·гѓ«гѓ‡гѓЉгѓ•г‚Јгѓ«гЃ®иіје…Ґ – г‚їгѓЂгѓ©гѓ•г‚Јгѓ« гЃ©гЃ“гЃ§иІ·гЃ€г‚‹ г‚їгѓЂгѓ©гѓ•г‚Јгѓ« её‚иІ© гЃЉгЃ™гЃ™г‚Ѓ
гѓ—гѓ¬гѓ‰гѓ‹гѓійЊ 5 mg еј·гЃ• – гѓ‰г‚シサイクリン её‚иІ© гЃЉгЃ™гЃ™г‚Ѓ г‚ўг‚ュテイン処方
eriacta fold – sildigra morrow forzest spirit
purchase indinavir – cheap finasteride without prescription order diclofenac gel
valif support – valif online split order sinemet 10mg without prescription
modafinil for sale online – epivir online buy buy lamivudine pills for sale
order phenergan for sale – order lincocin 500mg without prescription lincocin 500 mg generic
ivermectin 12mg pills for humans – candesartan generic order tegretol 400mg online