“Ambition 2030” – Nissan’s Way Forward
Ambition. Bosses love it, and employees hope their bosses have it.
Nissan’s Ambition 2030, that includes the Arc Plan, should do just that for the company’s employees. Nissan President and Chief Executive Officer Makoto Uchida said: “The Arc Plan shows our path to the future.”
The Arc Plan is full of business objectives such as sales targets, shareholder dividend and returns, profit margins and potential new business ventures. But what caught our eye was the commitment to launching 30 new models by 2026, of which 16 will be electrified.
What’s On the Horizon?
While not being too specific, Nissan did give a few hints as to what was ahead. There will be seven all-new models launched in North America, 78-percent of the current Nissan line-up will be refreshed, and they will be introducing e-Power (Nissan’s term for its series hybrid powertrains) and pure electric models. There was no breakdown of what models will be sold in North America, but adding to the company’s two EVs on sale currently, Leaf and Ariya, will be a boost to their dealer network.
Along with electrification, 60 percent of Nissan’s internal combustion (gasoline) passenger vehicle models will be refreshed by 2026.
Concepts
Nissan has teased several concepts, with some possibly entering production as part of the 30 new models by 2026, including the seven slated for the United States and Canada. These include the Hyper series—Force, Adventure, Tourer, Punk and Urban—and the eye-popping sporty urban electric Concept 20-23.
The Tokyo Auto Salon is one of the largest and most prestigious automotive events in Japan each year. Nissan had a major presence at Auto Salon 2024, displaying nine new models covering street, off-road, disaster support, racing and concepts. Go here to see Nissan’s array of interesting vehicles.
Racing To Improve Street Cars
Nissan has extended its Formula E commitment until at least 2030, making a solid involvement in the all-electric open wheel program of 16 races in 11 countries. All-electric racing is an integral part of Ambition 2030. At the March 28 announcement, Uchida said: “We’re extremely pleased to continue our involvement in Formula E until 2030. Our participation in the series will make a significant contribution to our electrification goals set out in our Ambition 2030 plans. The technological breakthroughs that we make on the track will provide great insights to the development of our future products.”
Nissan and its luxury division, Infiniti, will continued to be covered by Clean Fleet Report, so make sure to opt-in to the newsletter (top right of page) to be notified of all new stories and vehicle reviews.
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