Shell moves into fleet charging segment—fleet owners say they want to go green, but need support

Oil giant Shell seems serious about moving into EV charging—it isn’t just adding a few chargers to its gas stations, it’s targeting the rapidly-growing market for fleet infrastructure solutions. The company is no stranger to the fleet industry—it has fleet customers in 46 markets, and there are 8.5 million active Shell Cards out there.

Now Shell, in collaboration with consulting powerhouse Deloitte, has released a new survey of fleet owners. “Navigating Fleet Decarbonization: a guide to driving a successful transition” features insights from more than 150 fleet executives and experts in 12 global markets. The report “outlines the case for change and provides a practical guide with tools and frameworks for businesses to successfully meet their net-zero-emissions targets,” says Shell.

More than two thirds (68%) of respondents said that they expect pressure to decarbonize—from regulators, customers and employees—to increase. However, almost half (46%) say they have no specific decarbonization targets, or are uncertain how existing targets translate to their fleets. Three quarters (75%) of respondents have already implemented at least one solution to reduce emissions, but 46% cited constraints such as staffing, systems and current duty cycles as barriers to deploying their decarbonization strategies.

Shell and Deloitte have created a set of tools designed to help businesses to develop their decarbonization strategies. The Accelerate to Zero Roadmap offers a framework for fleets to determine the steps required to transition to zero-emission fleet operations. The Organisational Readiness Toolset offers guidance on how to mitigate organizational challenges related to strategy, governance, people, technology, process, assets and infrastructure.

“We designed this report with Deloitte to better understand the key barriers our customers are facing, and to provide fleet owners with a set of tools and frameworks to support decision-making as they navigate the challenges and opportunities ahead,” said Giorgio Delpiano, Senior VP, Shell Fleet Solutions and E-Mobility. “We are committed to being a key decarbonization  partner for our customers because, by helping them to achieve sustainable growth, we can help the industry to meet its net-zero ambitions.”

“The opportunity for all fleets to decarbonize exists today,” said Deloitte Partner Matthew Guest. “This is why we partnered with Shell to develop a practical guide [to help] fleet owners understand the preliminary steps needed to support the successful delivery of a decarbonization strategy. That is also why we are working to electrify our own vehicle fleet.”

Source: Shell